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In-Car Demo: Valtech and holoride at IAA Mobility

Experience Innovation Takes the Wheel

At IAA Mobility 2025, Valtech Mobility and holoride are unveiling the AI Audio Travel Assistant — a context-aware, geo-located service designed to transform every journey into an immersive, personalized experience.

Powered by AI, this real-time audio companion brings location-based storytelling to life — whether it’s local history, cultural insights or smart tips that enhance your trip. It’s more than infotainment. It’s a better way to experience the world.

What sets it apart?    

  •    AI-powered, real-time content generation    

  •    Location-aware storytelling enriched with culture, history and local nuance    

  •    Personalized journeys tailored to context, preferences and route    

  •  Quick integration: native or as a standalone app

Throughout IAA Mobility, we’ll be running live demos and test drives to showcase how AI can create meaningful in-car experiences that move with you.

Book your in-car demo today — and see how we combine the uncommon to unlock the future of connected mobility.

You can take plus one person with you.

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Should you need an alternative format and/or communication support to provide feedback please contact Sheree Atcheson.