Conversational AI has become a decision environment. AI chat apps are now where customers explore options, build preference and increasingly complete purchases. In this global report, we surveyed more than 1,000 consumers to understand how conversational AI is reshaping decision-making and where brands need to show up.
The data shows customers are already willing to buy and commit in AI-led environments. 72% of consumers say they would consider completing a full purchase inside an AI chat app, including payment. This marks a fundamental shift in where intent is formed and where commerce can happen.
Download the report to uncover:
- Why conversational AI has become a decision and transaction layer
- The growing gap between customer expectations and brand readiness
- Why official brand AI agents are emerging as a new competitive surface
- Where customers are won or lost and what this means for brands
This report offers a clear, evidence-based view of where conversational commerce is heading and defines how brands can turn early decision influence into sustained growth.
Want to explore what this means for your business? Get in touch with our team to discuss how we design trusted, AI-led commerce experiences.